Threadless redesigns site, improves manufacturing and introduces custom packaging
I’ve written about Threadless on here before and I think they’re a perfect example of how to do business online and a brand worth evangelising. They never seem to be resting and are constantly improving the service they offer. The latest wave of Threadless updates sees a website redesign, improved shirt quality and new customised packaging.
The site has always allowed you to view clothing by size, type and line, but now you can do all three in one screen. Using a few well designed drop-down menus, you can mix and match criteria to view all the medium hoodies, for instance. Rolling over items also shows their design immediately too, further improving usability.
Threadless has also started to print its designs on its own brand shirts instead of just getting American Apparel or Fruit of the Loom to do it for them. I recently got a shirt through the post from them and the increase in quality is definitely noticeable. The material seems much thicker, feels nicer to touch and the actual print appears to be more vivid. The shirt quality was never bad, but now it’s even better.
They’ve also started using their own custom designed packaging, which made me smile the first time I saw it. As you can see below, it uses the same style and wit that the site embodies, adding a unique value to the product.
These updates are in completely different parts of their operation, but all three show Threadless’ commitment to improving their service.
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